High school students who take the SAT, ACT or Advanced Placement tests can opt in to share their contact information, which the College Board, ACT and other vendors use to curate lists that colleges purchase. The researchers say the products systematically exclude underrepresented groups by focusing on test takers and filtering out students in other ways that can reinforce inequality. (Douglas-Gabriel, Danielle. "This college recruitment tool could be reinforcing bias, study says." The Washington Post, 21 September 2022)
“The use of filters, particularly in combination with one another, really results in racial and socioeconomic inequities in the students that make it onto lists purchased by universities and colleges,” said Karina Salazar, a co-author of the reports and an assistant professor at the University of Arizona.